General Shale Integrates Ludowici

Posted On: March 12, 2024

We are pleased to announce that wienerberger has successfully closed on their acquisition of Terreal. Wienerberger is the current parent company of General Shale, a market leader in masonry products in North America. This enables General Shale the opportunity to integrate Terreal’s North American subsidiary, Ludowici, into the General Shale innovative product portfolio.

General shale integrates ludowici

Wienerberger, based in Austria, is one of the leading providers of innovative, ecological solutions for the entire building envelope. Since 1819, wienerberger has improved people’s lives with their more than 19,000 employees. Their products and solutions make energy-efficient, healthy, climate-friendly, and affordable living possible worldwide. They are #1 in brick production worldwide and in clay roof tile production in Europe, with over 200 production sites in 27 countries. Additionally, they are the leading providers of pipe systems and surface pavings in Europe.


General Shale’s mission is to continue as the preferred solutions provider of building materials in North America because of the enduring quality, energy efficiency and natural beauty that our products provide. Driven by innovation that is modern and future-oriented, General Shale employees set the standard because of our shared commitment to safety, the environment and an intense focus on creating the ultimate customer experience.

See official press release below:

General shale acquires ludowici announcement
General shale integrates ludowici
General shale integrates ludowici